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DC Redbone Hot Sauce is Hot Hot Hot but has a wonderful flavor and will spice up your foods. Beware — DC Redbone Hot Sauce is totally addictive. DC Redbone is simply fierce!

CHANGPOOL, India – The farmer, a quiet man with an easy smile, has spent a lifetime eating a chili pepper with a strange name and a vicious bite. His mother stirred them into sauces. His wife puts them out for dinner raw, blood-red morsels of pain to be nibbled — carefully, very carefully — with whatever she’s serving.

Around here, in the hills of northeastern India, it’s called the “bhut jolokia” — the “ghost chili.” Anyone who has tried it, they say, could end up an apparition.

“It is so hot you can’t even imagine,” said the farmer, Digonta Saikia, working in his fields in the midday sun, his face nearly invisible behind an enormous straw hat. “When you eat it, it’s like dying.”

Outsiders, he insisted, shouldn’t even try it. “If you eat one,” he told a visitor, “you will not be able to leave this place.”

The rest of the world, though, should prepare itself.

One for the record books
Because in this remote Indian region facing bloody insurgencies, widespread poverty and a major industry — tea farming — in deep decline, hope has come in the form of this thumb-sized chili pepper with frightening potency and a superlative rating: the spiciest chili in the world. A few months ago, Guinness World Records made it official.

If you think you’ve had a hotter chili pepper, you’re wrong.

The smallest morsels can flavor a sauce so intensely it’s barely edible. Eating a raw sliver causes watering eyes and a runny nose. An entire chili is an all-out assault on the senses, akin to swigging a cocktail of battery acid and glass shards.

For generations, though, it’s been loved in India’s northeast, eaten as a spice, a cure for stomach troubles and, seemingly paradoxically, a way to fight the crippling summer heat.

Now, though, with scientific proof that barreled the bhut jolokia into the record books — it has more than 1,000,000 Scoville units, the scientific measurement of a chili’s spiciness — northeast India is taking its chili to the outside world.

Exporters are eagerly courting the international community of rabid chili-lovers, a group that has traded stories for years about a mysterious, powerful Indian chili. Farmers are planting new fields of bhut jolokias, government officials are talking about development programs.

‘Tremendous potential’
Chances are no one will get rich. But in a region where good news is a rarity, the world record status has meant a lot of pride — and a little more business.

“It has got tremendous potential,” says Leena Saikia, the managing director of Frontal AgriTech, a food business in the northeastern state of Assam that has been in the forefront of bhut jolokia exports.